SHRM HR GIANT

Each year, over 15,000 human resource professionals gather for the SHRM Annual Conference and Exposition. Over a single weekend, they absorb inspiration from world-class keynote speakers, explore the latest people management tools and resources, and network with tens of thousands of their peers.

It’s the single largest event of its kind in the world. And its impact on both individual attendees and the HR profession is nothing short of massive.

The HR Giant campaign teases just how big an impact attendance can have on an HR professional’s career, confidence, and ability to make a difference in his or her organization. An event this big turns HR professionals into HR giants.

SHRM+AC+POSTER_SHOE+s.jpeg
SHRM+AC+POSTER_POST+s.jpeg
SHRM+AC+POSTER_COFFEE+s.jpeg

ACCOLADES
American Advertising Awards (Addy's) 2017:

Silver
Elements of Advertising
Art Direction - Campaign
"HR Giant"

Silver
Out-Of-Home & Ambient Media
Poster Campaign
"HR Giant"

Silver
Out-Of-Home & Ambient Media Individual Poster
"Shoe"

Silver
Out-Of-Home & Ambient Media Individual Poster
"Stickies"

Silver
Elements of Advertising
Photography, Digitally Enhanced
"Shoe"

Silver
Elements of Advertising
Photography, Digitally Enhanced
"Stickies"

Silver
Elements of Advertising
Photography, Digitally Enhanced
"Coffee"


Agency:
Wunderman, Washington D.C.

My Role & Responsibilities:
Art Direction, Strategy & Ideation

Team Credits:
Cade Martin, Photographer
Clive Biley, Retoucher
Colleen Brosnahan, Ideation & Copy Writer