DSTv NOW SHOWING

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DStv asked us to design and launch the NOW app, along with the accompanying marketing & communication. The NOW app allows DStv subscribers to watch any DStv channel, movie or show, at anytime, anywhere, on any device.

To launch the app, we came up with the idea of “NOW SHOWING”. Gravity NOW SHOWING at Great Aunt Mavis’ 80th birthday party. X Fighter‘s NOW SHOWING while you baby sit Cousin Ida’s triplets. Nedbank Golf Challenge NOW SHOWING at the 19th hole.

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Agency:
Wunderman, Johannesburg

My Role & Responsibilities:
Art Direction, UI & Visual Design, Ideation

Team Credits:
Jade Upton, Visual Design & UI Design
Pierre Du Preez, Copy Writer
Rory MacRobert, Creative Director